About me
Campaign lead on large-scale brand initiatives for Urban Outfitters' Women's, Men's, Beauty, and Home divisions in Europe; partnering with the marketing team in North America to ideate and activate global campaigns.
Development of 360 marketing strategies for key product launches and brand partnerships, working across multiple teams to coordinate accompanying events and social media happenings.
Maintaining and evolving the editorial voice of the UO brand across all facets and channels for European territories with dynamic and engaging features that grow brand awareness through engaging storytelling.
Development of global community through strategic use of influencers, digital marketing and social media, events, external talent, brand partners, and external organisations.