ABOUT

Campaign conceptualised, written, produced and designed by the in-house team.

Photographed by Kate Abbey.

Objective: Drive Brand Awareness.

Core Proposition – Xero frees up your time to do other things.

£2 million media included:
• Static OOH
• Digital OOH
• National Press
• Bus Sides
• Taxi Sides
• Taxi Tip-ups
• Digital
• Web Banners
• Owned and Paid Social
• Radio

Impact:
28% uplift in brand recognition
Orgs increased YoY by +66%
Trials increased YoY by +39%

Motivation Impact
● Xero improved significantly as a brand people would consider switching to
● 14% to 27% in London
● 73% said the adverts improved their opinion of Xero

The rational response was strong and particularly relevant. Amongst those who were curious, three-quarters claimed to have investigated Xero. The ads succeed in being disruptive and cutting through.