About me

December 6, 2009

Dear Hiring Manager:

I am very interested in your posting on CreativePool for a Senior Trafficker, and I would like to learn more about this opportunity. My name is Jose Marin, and I wanted to introduce myself as an Advertising Operations Specialist with almost four years experience.

Until recently, I was employed with Grandparents.com as a Director of Advertising Operations. My responsibilities did not only stop as an advertising operations point person. I also worked in Sales to create RFPs (ad sales proposals), consumer solutions within ouradvertising agencies in a daily basis, prioritization of eCPM and CPA deals and its optimization, inventory projections, annually and quarterly reports to maximize revenue, as well as financial reconciliation. In addition, I worked with our Marketing department in web analytics, as I was educated on Omniture and Google Analytics to understand what our audience was interested in. Within Marketing, I worked briefly with newsletter delivery to ensure all possible ways to drive more people to Grandparents.com.

Previously, I worked for Forbes.com in New York as an Advertising Operations Analyst. My position entailed managing accounts for the entire Asia Pacific region in coordination with our head offices in Singapore and Hong Kong. My daily duties included ad trafficking within the network, account management from start to finish, liaising with advertisers and publishers to ensure smooth campaign delivery, and understanding and maximizing optimization to deliver results to our clients. I also analyzed the performance of multiple campaigns, ensuring they were effectively maintained to guarantee optimal delivery. Furthermore, I provided account management and escalation contact for investigating and resolving reporting discrepancies and campaign issues on our US and Asia accounts.

Thank you for your time and I look forward to hearing from you.

Sincerely,

Jose Marin
*