About me
Senior Art Director specialising in brand systems, packaging and integrated campaigns across FMCG, retail and entertainment. I build scalable creative platforms that work on a shelf in Tesco, a billboard on the Tube and a screen in Sydney without losing coherence or energy.
Seventeen years across some of the UK's most recognisable food and entertainment brands, with a particular talent for making complex, multi-market, multi-SKU creative feel inevitable rather than engineered.
Award-winning. Globally rolled out. Built to scale.
Skills
Brand Systems and Visual Identity, Illustration, Image Retouching, Key Visual, lettering, Licensed Partnership, Packaging Design, POS and In-Store, Shopper Activation
Sector Experience
Entertainment, FMCG, Food & Beverages, Gaming, Packaging
Awards
Cluedo x Premier Foods Best Licensed Promotions Campaign Licensing Awards 2024
Clients
Batchelors, Cadbury, Disney, Loyds Grossman, Mr Kipling, Netflix, Pico, Playstation, Sharwoods, Spice tailor, Unilever, Warner Bros. Entertainment Group of Companies