About me
I'm a brand and design leader who believes that creativity is a tool for systems change.
My work sits at the intersection of branding, community, and emerging technology. I partner with organisations to shape brands that don't just communicate but contribute. Brands that earn trust, challenge norms, and build futures people actually want to live in.
With a background rooted in participatory design and equitable engagement, I've spent the past decade helping businesses and communities navigate the messy space between legacy and possibility.
I care deeply about belonging, integrity, and utility. I believe that design is about impact, not hype. Whether mentoring emerging talent, leading global creative teams, or reshaping brand narratives, I work to ensure that the work works - for people, planet, and purpose.
Clients
Johanna Roca has been a Contributor since 25th November 2015.