About me
For over 20 years, I've worked as a bilingual copywriter from Jr. to Associate Creative Director roles. In my career, I've worked for big name brands like Nissan, American Express, Coors Light, and Cox Communications being a key creative or led a creative team in the development of campaigns and materials from direct mail to a fully-integrated campaign. From guerilla efforts to social media, I've had the opportunity to work on a variety of projects during my career, with a strong track record on transcreating concepts, campaigns, and even complete websites. I'm passionate about storytelling and about using each language to leverage it to communicate what we have to, while maintaining the message without ever limiting our projects to being direct translations. I like to be systematic in delivery and approach, while inviting everyone on the team to dream, play, and swing for the fences so that together we can get the best results possible. During my career, I've worked with over 100 artists, on over 60 accounts, and have worked with a healthy budget and no budget (ask me about the times I've done voice over work or appeared in an ad to get a concept approved). In short, I love creativity and think that in these times, authentic storytelling and culturally relevant messages are the ones that will deliver the best results.
Skills
Copywriting, Creative Concepting, Script Writing, Translation
Sector Experience
Advertising, Communications, Health & Safety, Healthcare