About me

Creative Director, Design Leader, and Product Designer with over 29 years of experience leading the creation of digital products, automotive HMI systems, games, and interactive experiences for global brands and emerging businesses.
My work spans creative direction, design leadership, product strategy, UX, UI, HMI, motion design, and interactive entertainment. I have delivered projects across games, automotive, film, television, mobile, advertising, and digital products, working with organisations including Microsoft, Sony, Jaguar Land Rover, Cadillac, Lotus, Fisker, Netflix, Warner Bros., and CEER.
Career highlights include contributions to major entertainment properties such as Space Jam: A New Legacy, Fast & Furious 9, Star Wars Jedi: Survivor, Halo Infinite, Halo 5, Madden NFL 20, DJ Hero 2, Kameo: Elements of Power, Perfect Dark Zero, Viva Piñata, Guitar Hero Live, and Call of Duty: Modern Warfare 3.
Within automotive, I have helped shape next-generation user experiences for programmes including the Lotus Theory 1 concept, Lotus Eletre, New Defender, Cadillac LYRIQ, Fisker Ocean, and CEER, spanning HMI strategy, UX, UI, motion design, and visual direction.
Alongside consultancy and leadership roles, I have founded studios, secured funding, built multidisciplinary teams, and independently developed products including Alpha Zoo, Super Powerboy, and Fuzz Battle.

Jonny's articles

Jonny Severn on Creativity, Curiosity and the Craft Behind a Three-Decade Career

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