About me

Senior digital designer with 20+ years' experience working across UI, UX, CRM and campaign design for major brands and non-profits. I specialise in crafting clear, accessible digital experiences that balance strong visual craft with user-centred thinking.

I've led design on large-scale CRM programmes for Samsung across Europe, creating email campaigns, component libraries and guidelines adopted in 17 markets. My work spans high-impact commercial campaigns as well as purpose-driven projects for organisations such as National Numeracy, Veg Power and NSPCC, where design outcomes are closely tied to measurable behaviour change.

Comfortable acting as both a hands-on designer and a brand guardian, I work collaboratively with UX designers, developers and stakeholders to ensure consistency, quality and clarity across touchpoints. My approach is thoughtful, pragmatic and detail-driven, with a strong focus on accessibility, hierarchy and usability.

Currently available for freelance or contract roles within digital, UI/UX and CRM-focused teams.

Skills

Brand / Logo Design, Digital Marketing, Email Design, Graphic Design, Icon Design, Interactive Design, Web Design

Sector Experience

Advertising, Charity / Not for profit, E-Commerce, Finance, Retail

Clients

British Heart Foundation, Honda, Microsoft, MRM, Royal bank of Scotland, Samsung, Toyota, Unilever, Virgin Atlantic, VML