About me

Even though Jonathan grew up in France, he spent most of his adult life living and working abroad. From Europe to Africa and Asia, he quickly adapted to the markets he worked in. He created successful campaigns acclaimed locally in South Africa, Singapore, Malaysia, Indonesia and even India.

On his journey, he helped international brands such as Nestlé and Toyota tailor their messages to resonate with specific audiences. His experience ranges from beauty with Pond's, to telecom with Singtel, banking with HSBC, F&B with Coca-Cola and also the automotive industry with Volkswagen and Lexus.

He has worked at many renowned agencies including DDB, Y&R and FCB. In 2016, he moved to Ogilvy Singapore where he conceptualized campaigns for local, regional and global clients such as Unilever and Mondelez across all kinds of media (TVC, Digital & Social, Branded Content, Experiential, PR stunt, etc...).

His work has been praised at Cannes Lions, D&AD, Clio, One Show, Spikes, Loeries and Effies among others. In 2020, these accolades landed him a spot on the Campaign Asia list of 'Singapore's Most Awarded Creatives'.

Currently based in the beautiful city of Cape Town, he freelances for agencies and clients around the world.

Skills

Copywriting, Creative, Creative Direction, Digital Marketing, Social Media, Strategy Planning

Sector Experience

Automotive, Banking, Charity / Not for profit, Fashion, FMCG, Food & Beverages, Government, Hospitality, Information Technology, Insurance, New Media, Newspapers, Sports, Telecoms

Awards

Ad Stars Bronze, Ad Stars Crystal, Ad Stars Finalist, Ad Stars Gold, Ad Stars Silver, Cannes Lions - Bronze, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Shortlist, Creative Circle Award - Bronze, Creative Circle Award - Nomination, Creative Circle Award - Silver, Cresta International Advertising Award, D&AD Award - In-book, D&AD Award - Nomination, D&AD Award - Wood Pencil, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, Loeries - Bronze, Loeries - Certificate, One Show - Bronze Pencil, One Show - Merit, One Show - Silver Pencil, Spikes Asia - Gold, Spikes Asia - Shortlist

Clients

Accor Hotel, Adidas, AIA Worldwide, Allan Gray Investment, Aston Martin, BMW, Bouygues telecom, Cadbury, Castrol, Changi Airport, Coca-Cola, Cold Storage, Decathlon, Dentyne, Dove, Electrolux, Engen Petroleum, Foodpanda, Fox TV, Guinness Beer, HSBC, Hyundai, IKEA, ING Direct Bank, Japan Airlines, Lexus, L’équipe, McDonald's, Mondelez International, Nestlé, News24, Nivea, Ouigo train, Philips, Pond, SAB beer, Savanna Cider, Schweppes, Singapore Government, Singapore Tourism Board, Singtel, Toyota, Unilever, volkswagen, WECHAT