About me
For just under 17 years, I worked at The Independent, i and Evening Standard newspapers as a graphic designer, working in various departments, my last one for the Story Studio team at the London Evening Standard/ESI Media. My day to day work involved designing pages and advertorials, creating The Agenda, a four-page bi-monthly showcase for Westfield, concentrating on new fashion, food, beauty, luxury lifestyle and entertainment. I've also had the privilege to work on some great looking supplements over the years for Propercorn, Virgin Holidays, Visit Wales, a variety of in-house travel guides and Great Days Out, and half term guide for parents, to name a few. I also worked on advertorials for Hiscox, Southeastern Railway, The Irish Tourist Board, Specsavers and Oxford Street. I help the sales team with mock ups as well for pitches for clients such as Weflip, The Royal Mail and Airbnb.
When I first joined the company, I was the sole designer for The Independent's marketing and circulation departments, where I worked on everything from designing posters, the How to Learn series (a language course on book and cd for those that wanted to learn Spanish, Italian etc), to Bird song cd's in association with the RSPB and the Banned book series, where the paper gave away a once banned book with the Saturday edition of the paper for twenty weeks.
I also had the pleasure to work on the launch of the i newspaper, which was a concise and compact version of The Independent, made for those that haven't got the time to read full editorial content. We marketed the paper towards the younger generation, the i had a fresher look and feel to it which was great to work on, with bold fonts and an eye-catching colour palette.
I was made redundant at the end of September as they were cutting our team down to a bare minimum. I decided not to apply for either of the roles as I think it could be good for me in the long run to move onto something new and challenging. I've been pro-active lately, starting my own little design company, Creative 75, to hopefully land some freelance work, whilst looking for something permanent.
Skills
Brand / Logo Design, Branding, cd artwork, creative artwork, illustrator, InDesign, Photoshop, poster design
Sector Experience
Advertising, editoral, Marketing