About me

(NOTE: Oooh-kaaay - so whether I save this with links or without links, it's invisible afterwards. So I'll try again to paste the version WITH links.)

Me

I'm a strategist, copywriter and facilitator.

And rather than just name-check a bunch of clients - from Accenture to UNICEF - here's the proof of the pudding.

My capacity to do creative stuff that works.

Here are four recent examples. Where I...

· Enabled a client to clinch Volkswagen as their client.

*

· Secured an 8% increase in sales against the odds

*

· Tripled the attendance to a critical parents' evening

*

· Kickstarted a new level of membership and funding.

*

In all cases, yes, I did the words.

But the wording was just the top layer of the creative cake.

A four-tiered cake.

Beneath the words were strong ideas... beneath those: fresh insights... and beneath those: clear intentions.

So there IS a method in my madness.

I describe it here:

*

A Head of Copy twelve years ago, I've since followed my heart to some unusual places.

This is one of them. In October 2011. When I was happy to make an MC of myself.

*-%282-min-video%29

As I see it, there are three areas where my passions and my strengths meet, and that's when I put my energy into:

- Creative stuff that works

- Stories that matter

- Experiences that reconnect.

That's me in a nutshell. (Now let's see if those links are 'allowed' on here.)

Skills

CREATIVE CATALYST & STRATEGIST - getting the thinking right at the start of a creative project. Getting the coloured marbles OUT of the brown paper bags (Ie. Getting client thoughts where we can see them & use them.) Steering end to end creative processes., COPYWRITER - bringing great stories to life - making the complex simple & the familiar compelling. Bouncing off designers to deliver solutions that work. Working visually to sketch out key stages - to ensure clarity, consensus & engagement., CREATIVE FACILITATOR & TRAINER. I create and run events, workshops and residential trainings - and open up the dynamic between groups - to bring about individual & collective breakthroughs.

Sector Experience

I have experience of various client sectors:, HR & 'Soft' Services (Management Consultancy & Change Management), Communications & Creative Services (supporting creative clients with their communications), Non-profit, Social Initiatives & Charities, Technology & IT, Financial & Legal, Travel & Leisure, Commercial & Retail, Industrial & Scientific

Awards

Degree in English & Drama (2:1), Recent double award (best video & best campaign) for a viral video that has had 16,000 hits on Youtibe to date

Clients

Abbey, Accenture, Bupa, Guinness, Mcdonalds, Microsoft, taylor woodrow, The Sunday Times, Unicef

Trade Associations

BNI