About me

I am not your typical advertising suit. Born of mixed heritage, I was raised in South London. Instead of going down the traditional route, I spent time as a DJ, launched an urban record label, and created a youth marketing agency, before entering the ad industry. This gives me a unique insight that informs my approach.
With over 20 years multi-disciplinary experience, my career spans design, digital/social media strategy, and real-time content marketing. This reflects my passions - building creative businesses with a focus on innovation.
I am currently the Chief Executive, UK of Lost Boys (part of DigitasLBi), a creative agency specialising in social and content that works with brands including Honda, UGG and Bottega Veneta.
I was previously the Global Integrated Business Partner at Engine, where I was responsible for launching Moment Studio in the UK. I also helped to build successful agency teams working with brands that included Samsung global, Unilever, Sky and Microsoft, del