About me

I founded and ran a leading digital agency for many years, growing from a three-person business into an international team of 50 full time staff in London and San Francisco (FUSE). We designed and built multi-million pound digital platforms and sites for some of the world's largest organisations - including Unilever, Tesco and BUPA.

Prior to this, I trained and practiced as an architect, including a stint as a tutor of second year architecture students at Nottingham University. This helped me develop a rigorous and user-centric approach to design which I carried through to my work at FUSE.

We sold FUSE to Interpublic Group at the end of 2011 and, over the proceeding 4 years, conducted one of the group's most successful earn-outs to date by integrating into a global PR firm (Golin) and helping to grow the business by over 300%.

I am now combining my technological and architectural expertise into a business focused on the next big thing - augmented reality. It's called Arcade, and it's a huge new venture which I'm extremely excited and proud to be part of.