ABOUT

The ‘Prime changes everything’ campaign takes well known stories or moments in history and reimagines them for the better. The protagonists use the benefits of a Prime membership to overcome their challenges so they can nail it at life.

In our version of Medusa, the snake-haired gorgon has had enough of petrifying people and living a life of solitude. Enter the solution: Amazon Prime One Day delivery sunglasses. With her stony gaze shielded behind a pair of shades, she is granted the freedom to a normal life, and becomes the life and soul of the party.

The trope of the vengeful woman goes all the way back to Greek mythology. Most of the vindictive and cruel mythological monsters were women. Medusa lives with her hideous curse until she is eventually murdered by Perseus - a quintessential Greek ‘Hero’. We reframe the narrative, giving Medusa the agency to live life to the full, thanks to Amazon Prime.