About me

I've spent 20 years making things look and sound extraordinary — first with Pro Tools and guitars, then cameras and After Effects, now with AI systems that I design, build, and direct.

I'm a Creative Director and AI Video Architect specialising in AI-integrated commercial campaigns, autonomous video production pipelines, and brand content that actually performs. My work spans global pro-audio brands (Electro-Voice, JBL Professional, Bosch Security, Martin Audio, HK Audio), independent AI content projects, and experimental AI character development.

Some highlights:

- Produced a product launch video that reached 923,000+ views on a brand channel with 15,900 subscribers — driven entirely by organic reach

- Designed and deployed an autonomous AI video pipeline that takes a brief from concept to published content with zero manual editing

- Led the YouTube strategy and filmed a case study video for HK Audio that reached 35,000+ views in its first week and contributed to an ISE 2026 award win

- Built experimental multi-agent AI character ecosystems with hybrid memory architecture, emotional tagging systems, and persistent personality development

- Consulted on video studio infrastructure, YouTube channel strategy, and AI content workflows for independent clients

I work at the intersection of creative direction, AI systems, and storytelling. I'm interested in the future of synthetic media and how generative AI can be used as a genuine creative tool rather than just a shortcut.

I write occasionally about AI creative direction, video production, and the future of synthetic media. If any of that overlaps with what you're working on, I'm always interested in a conversation.

John's work

Anomaly Annex - Body on the Beach, a Coded Message in His Pocket | Somerton Man

John Hull - showreel 2026

JBL Professional - Case Study - Ibiza Rocks

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