About me

I've spent 20 years making things look and sound extraordinary — first with Pro Tools and guitars, then cameras and After Effects, now with AI systems that I design, build, and direct.

I'm a Creative Director and AI Video Architect specialising in AI-integrated commercial campaigns, autonomous video production pipelines, and brand content that actually performs. My work spans global pro-audio brands (Electro-Voice, JBL Professional, Bosch Security, Martin Audio, HK Audio), independent AI content projects, and experimental AI character development.

Some highlights:

- Produced a product launch video that reached 923,000+ views on a brand channel with 15,900 subscribers — driven entirely by organic reach

- Designed and deployed an autonomous AI video pipeline that takes a brief from concept to published content with zero manual editing

- Led the YouTube strategy and filmed a case study video for HK Audio that reached 35,000+ views in its first week and contributed to an ISE 2026 award win

- Built experimental multi-agent AI character ecosystems with hybrid memory architecture, emotional tagging systems, and persistent personality development

- Consulted on video studio infrastructure, YouTube channel strategy, and AI content workflows for independent clients

I work at the intersection of creative direction, AI systems, and storytelling. I'm interested in the future of synthetic media and how generative AI can be used as a genuine creative tool rather than just a shortcut.

I write occasionally about AI creative direction, video production, and the future of synthetic media. If any of that overlaps with what you're working on, I'm always interested in a conversation.

Skills

3D Animation, After Effects, AI, Artist Management, Audio, Camera Operator, Character Design, Cinematography, Composing, Compositing, Creative Direction, Customer Services, Digital Art, Directing, Editing, Event Management, Film, Filming, Grading, Graphic Design, Illustration, Lighting, Motion Graphics, Music, Painting, Performing Arts, Photo Editing, Photography, Photoshop, Post Production, Problem Solving, Producing, Retouching, Sound Design, Sound Engineering, Special Effects, Storyboarding, Video Production, Visual Effects, Visualising

Sector Experience

Animation, Arts, Audio / Visual, Film (Short / Documentary), Fine Art, Painting & Sculpture, Gaming, Interactive, Music

Clients

Astro Spatial Audio, Black Rose Entertainments, Bosch, Electro-Voice, Hachette, Harman, HK Audio, House of Burlesque, JBL Professional, JoeCo, Kiss Me Deadly, Ladybird Books, Roland, Salt Publishing, The Hyde Project, TW Audio, Velda Lauder