ABOUT

The UN opened a brief to raise awareness about helping the most disadvantaged people because they were more vulnerable. We decided to look outside of the screen and our context to find these people.

What we actually found is that these people were already vulnerable before the pandemic, without food and without a home... so how can we tell someone who is homeless to stay home?

On this finding we build the concept: This is my home. We want each piece of the campaign to show you that these people have always been vulnerable and without a doubt that we can all do something to help them.

This campaign was selected by the UN and accepted in Ads of the World and Best Ads.