When the UN opened its brief in search of raising awareness about the new habits in
pandemic times, we decided to look for universal codes to impact everyone who see this campaign.
We realized that brands and governments were talking about hand washing, but no one was talking about the objects we touch all the time.
We drived this finding as a crime and connected them to a classic line, and it resulted in the campaign concept: "This can be used against you."
This campaign was selected by the UN and accepted in Ads of the World and Best Ads.
ads of the world