About me

To Whom It May Concern,

I honestly cannot tell you how excited I am for this position. From reading the description I whole-heartedly know I would be perfect for this position. Concepts and copy are in my veins, pulsating with every new project. From being a copywriter at BBDO I was able to flex my creative muscles for top-tier clients such as Mercedes-Benz (automotive), The Royal Bank of Canada (Financial), RBC Travel Insurance (travel), smart car (automotive), and others such as Frito-Lay and Pepsi. I worked across a variety of platforms such as digital, radio, print and direct mail; giving me excellent experience in every facet of advertising.

In addition, I have a strong background in brand strategy as I finished at the top of my class at the Richard Ivey School of Business. Here I was able to develop a strong, strategic scope that aids me in developing brand strategies and accelerating companies. I used these skills on projects such as re-branding smart car, re-defining The Ministry of Health and re-establishing the Grapevine magazine . In these projects I handled the conceptualization and implementation, working alongside my art director to design new and innovative brand experiences. This allowed me to be fully involved in every step of the process and obtain a working knowledge of InDesign, Photoshop and production processes.

I have constantly pushed myself to learn more and be a stronger copywriter. I believe I offer a spectrum of abilities that aid companies in every step of the creative process. I am willing to do whatever it takes to produce top-quality work for top-quality clients; this is my ambition. Thank you for taking the time to read my application. I look forward to speaking with you further.

Best regards,

John Wither