About me
I am a creative leader who specializes in modernizing established brands and leading high-performing teams from brief to finished campaigns. From leading Hanes' most successful product launch in its 100-year history—achieving a total Amazon sell-out—to serving as the inaugural Creative Director at Truth Initiative, I excel at navigating high-pressure timelines and complex logistics. Whether I'm collaborating with partner strategists to guiding a nervous Fortune 500 client through a pandemic-era campaign or mentoring a team to pivot toward influencer-led strategies that drive record-breaking enrollment, my focus remains the same: achieving modern relevance and exceptional growth through authentic, bold communication.
Skills
Art Direction, Brand / Logo Design, Creative Direction, Graphic Design, Marketing Strategy, Photo Editing, Photoshop, Presentation
Sector Experience
Advertising, Brand Management, Branding, Communications, Consumer Durables, Creative Services, Design, Food & Beverages, Insurance, Marketing, Non-profit, Outdoor, Point of Sale, Print, Retail, Telecoms, Television
Awards
AICP Awards Shortlist, Cannes Lions - Shortlist, Creative Review Annual - Best in book, D&AD Award - In-book, One Club Award - Bronze, One Club Award - Merit, One Club Award - Silver, REGGIE Award
Clients
Discover Card, Experian, Ferrero, Geico, Hanes, Heineken, Intel, Pizza Hut, Rexona, TIAA, Truth Initiative, Verizon, Walmart