John's work

I am a creative leader who specializes in modernizing established brands and leading high-performing teams from brief to finished campaigns. From leading Hanes' most successful product launch in its 100-year history—achieving a total Amazon sell-out—to serving as the inaugural Creative Director at Truth Initiative, I excel at navigating high-pressure timelines and complex logistics. Whether I'm collaborating with partner strategists to guiding a nervous Fortune 500 client through a pandemic-era campaign or mentoring a team to pivot toward influencer-led strategies that drive record-breaking enrollment, my focus remains the same: achieving modern relevance and exceptional growth through authentic, bold communication.