About me
'Personal Curators of Style' in a French inspired boutique.
Launched over 15 years ago, Blue Illusion is a highly successful retail concept. Based upon the three fundamental pillars of Fashion, Lifestyle & Community, Blue Illusion has emerged as an important player in the retail environment and has established an enviable market position, across more than 120 locations, throughout Australia, New Zealand and the United States.
Driving change is integral to Blue Illusion. On going partnerships with charities including World Vision, National Breast Cancer Foundation, Dress for Success and Red Cross Australia are the foundation to the brand's vision for success, and commitment to Corporate Social Responsibility. Blue Illusion has donated in excess of $500k annually to it's charity partners.