John Lewis' articles
The Best Christmas Ads of 2025 (So Far)
15 Principles for Creating a Lasting Brand Identity
How to Win Christmas (Without Losing the Plot)
When the Delivery Driver Becomes Your Brand
Stand out from the generic holiday ‘cheer’: 5 tips for creating memorable holiday content
Why it’s The Right Time for a John Lewis Christmas Ad About John Lewis #HolidaysMonth
Christmas Ad Season 2024: The Hits, Misses, and the Ones That Warmed My Frosty Heart #HolidaysMonth
John Lewis and what happens when brands go in-house #PurposeMonth
Has John Lewis lost the Christmas magic? #HolidaysMonth
All the best Christmas 2023 ads in one place #HolidaysMonth
