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About me

I'm a senior graphic designer, creative leader, illustrator and author with a career spanning editorial design, publishing, campaigns, information design and visual storytelling.

I began my career in Montreal as a commercial illustrator, creating licensed character artwork for international brands including Disney and Hanna-Barbera. Since then, my work has taken me from publishing in the United States and India to more than 16 years in art direction and editorial design at the RSPB, and now to strategic communication design at National Highways.

Much of my work begins with complexity — a technical subject, a large amount of information, a story that needs structure, or an idea that has not yet found its visual language. I enjoy finding the clarity within it and turning it into communication that feels simple, engaging and human.

My work spans publications, infographics, campaigns, branding, illustration and digital communication. Alongside my professional design practice, I write, illustrate and publish books through my independent imprint, Eljii Books, including the five-volume series The Tao of Creativity.

I'm also exploring how AI can become part of a thoughtful creative practice — helping designers research, question, experiment and develop ideas while keeping human judgement and creative direction at the centre of the process.

After many years in design, I still believe the best work begins with curiosity, collaboration and a willingness to keep learning.

Details

AvailabilityLooking for work

ContractPerm

LocationHenlow, UK: United Kingdom

Working LocationsCambridgeshire

Skill LevelSenior

LanguagesFrench, English

Tagged Job TitlesDesign Manager, Graphic Designer, Illustrator

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Connections126 Followers236 Following135

Likes21

Creativepool member since 4 August 2014

Joel's achievements

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Featured work

Work picked by the Creativepool editors for the homepage.

Books

27 October 2026

Illustrations

2 October 2014

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