About me
Originally from Canada, Joel's design practice is filled with complex and nuanced visual solutions for clients who demand sensitivity, insight, and communicable differences in the market.
Start-ups, scale-ups and established brands benefit from his "no stones unturned" approach to problem solving, and his appreciation that complex situations bring forward unique perspectives.
Before founding Studio Otherness, Joel's focus on executing brand strategy led him to consult on refreshes and re-imaginings for companies such as Bosch, Elsevier, ING and Salomon. He previously worked with consultancies and agencies such as IDEO, HUGE and Landor.
Joel is a consistent presence in the international design scene, sporting over 60 international publications, awards and features in his decade of work.
Skills
Brand / Logo Design, Branding, Graphic Design, Packaging, Packaging Design, Typography
Sector Experience
Architecture, Arts, Branding, Fashion, Food & Beverages, Restaurant / Café
Awards
Cannes Lions - Shortlist, cannes young lions, Design and Design Award, graphis, HOW Award 2017, One Show - Merit
Clients
on 28th January 2019 Project featured:Honey of the Messestadt
on 12th July 2019 Project featured:Ian Bennett Architecture Branding
on 17th December 2020 Project featured:Kaiterra Brand Progamme
on 17th December 2020 Project featured:Gorgeous Spice Packaging Product Photography
on 29th October 2022 Project featured:Suite 437 Coffee
on 5th November 2022 Project featured:Medable 3.0
on 12th February 2024