About me

Joe is Chief Marketing Officer at Annandale Distillery, a ultra-premium Scotch whisky maker dedicated to single cask releases that champion character over uniformity.
With over 25 years' experience, including more than 15 years' at board level, he has built and led global marketing and growth functions across a range of consumer and innovation-led businesses from FMCG to AI. He was also co-founder of Seed & Bean, an early pioneer in ethical, organic chocolate, where product, provenance and brand were developed together from the outset.

Alongside his role in whisky, he works to grow businesses at the intersection of product innovation, insight and brand strategy, helping global FMCG leaders shape products experiences that resonate in the real world.

As a judge, he looks for work with clarity and substance - ideas that are distinctive, well executed, and rooted in something genuine.