About us

OUR FOUNDING STORY
Joe Public was established in 1998 by Gareth Leck and Pepe Marais. The then small, boutique Cape Town agency opened its doors to the public to offer them something completely new, Take-Away advertising.
This revolutionary model allowed hungry clients to order an ad off a menu with a price list, making Joe Public a transparent, unique creative diner, serving up some of the hottest creative ideas in Cape Town.
Already set for greatness, Joe Public won the Financial Mail’s Emerging Agency Award during its very first year of business and was nominated as one of South Africa’s most promising companies to watch in its second year.
OUR PURPOSE
Our philosophy is grounded in the belief that growth is a virtuous cycle: we believe that the growth of our people is linked to the growth of our creative product, which impacts the growth of our clients, and which ultimately contributes to the growth of our country.
#GrowthThroughCreativity

OUR VALUES
At Joe Public our six core values inspire everything we do. From how we work to how we treat our people, our clients and our business partners. Our values are our culture.

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Greatness - Be better than your best, and then better.
Resilience - Give everything, except up.
Ownership - If it's to be, it's up to me.
Work - There can be no growth without work.
Thinking - Stretch your mind to make magic.
Honesty - Loving honesty is the path to greatness.

Joe Public's Inspiration Pool

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