Social Media Manager

THE ROLE:
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.

We are looking for an experienced Social Media Manager to support the delivery, operations, and performance of our social channels. Reporting into the Social Lead, this role will play a critical part in ensuring our social activity runs efficiently, scales effectively, and delivers measurable results. 

This role will focus on enabling the wider social team to execute at pace, owning workflows, reporting, platform relationships, and channel operations across Debenhams, Coast and Burton.

WHAT YOU'LL BE DOING:

The primary focus of this role is to manage the operational delivery, platform management, and systems that underpin our social media activity. 

You will ensure our social channels are running efficiently, aligned to business priorities, and delivering against KPIs across engagement, traffic, and revenue. 

Key Responsibilities:

Channel Operations & Planning:

• Support the Social Lead in the delivery of social plans across all channels 

• Ensure all day-to-day social activity is planned and delivered effectively, including trade requests, key business priorities, and reactive moments 

• Maintain a clear view of upcoming activity, ensuring key dates, cultural moments, and opportunities are not missed 

• Ensure social is effectively integrated into key brand moments such as campaigns and launches 

• Oversee content calendars to ensure smooth delivery and operational efficiency 

• Work closely with the Junior Social Content Manager to ensure plans are executed effectively 

Paid, Organic & Performance Support:

• Work closely with Paid Social team to ensure alignment between organic and paid strategies 

• Identify opportunities to amplify high-performing organic content through paid media 

• Provide performance insights to inform future planning and investment decisions 

Platform Partnerships & Innovation:

• Build and maintain relationships with platform partners (not limited to Pinterest, Meta, TikTok, YouTube) 

• Stay up to date with platform developments, features, and opportunities 

• Support forward planning of platform activity, including betas, launches, and innovation opportunities 

• Help position Debenhams as a strong partner for testing and new features 

Reporting & Operations:

• Own reporting cadence, dashboards, and performance tracking frameworks 

• Ensure consistency in measurement and governance across all social activity 

• Deliver regular reporting across performance, campaigns, and competitor activity 

• Identify inefficiencies and continuously improve workflows, planning, and processes 

WHAT WE LOOK FOR:
Your Skills, Knowledge and Experience:

• Previous experience in a social media, digital, or marketing operations role 

• Strong understanding of social platforms from a performance and operational perspective 

• Experience working with reporting, data, and performance metrics 

• Highly organised with strong attention to detail 

• Ability to manage multiple priorities in a fast-paced environment 

• Strong stakeholder management and communication skills 

• Experience working with platform partners or agencies is a plus 

WORKING WITH US:

At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact. 

WHY JOIN US:

Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.

2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

Our benefits include (subject to level and eligibility):

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Access to an on-site gym and free weekly Pilates, yoga and fitness classes
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan