Social Media Executive

Role: Social Media Manager (6 month FTC)

Location: London, United Kingdom (2-3 days a week from our client's Canary Wharf offices)

About the role:

As the Private Bank and Wealth Management (PBWM) Social Media Executive, you will support the delivery of our social media activity across owned channels. You will help execute content plans, manage day-to-day publishing and monitoring, support employee advocacy activity, and work closely with colleagues across marketing, brand and communications to help deliver engaging, on-brand and compliant social media content. 

You’ll bring a strong understanding of social first content, platform best practice and audience engagement, helping ensure our channels remain relevant, high quality and effective

What you will be doing:

• Support the execution of the social media content calendar across priority channels, ensuring content is scheduled accurately and on time. 
• Write and adapt social copy for different platforms, audiences and formats, ensuring all content is channel appropriate, audience led and on-brand. 
• Assist with day-to-day channel management, including scheduling posts, monitoring activity, responding or escalating where appropriate, and maintaining publishing hygiene. 
• Help create and coordinate social media assets, bringing ideas for how content can be optimised for social platforms and audience engagement. 
• Support the delivery of employee advocacy and internal influencer activity, including content uploads, user support and ongoing coordination. 
• Act as an in-house social media resource, keeping abreast of platform trends, evolving content formats and social best practice, proactively sharing recommendations with the wider team. 
• Bring a social first perspective into marketing, creative and content conversations, making recommendations on how content can be strengthened for social channels 
• Work closely with internal stakeholders to source content opportunities and help amplify key marketing initiatives through social media. 
• Follow brand, legal, compliance and governance requirements carefully, ensuring content meets regulatory and reputational standards before publishing. 
• Assist with performance reporting by pulling data, identifying content insights and heling translate performance into actionable ideas. 
• Identify opportunities to repurpose content into engaging social first formats across channels 
• Support reactive and timely social activity where appropate, using good judgement and awareness of brand and reputational considerations 

What you need to be great in this role:

• Strong understanding of major social media platforms, formats and best practices, with experience supporting or managing social media activity. 
• Good creative judgement and eye for social first content 
• Strong copywriting and proofreading skills, with attention to detail and the ability to tailor messaging for different channels. 
• Ability to manage multiple tasks, work to deadlines and stay organised in a fast-paced environment. 
• Good analytical skills, with the ability to pull data, spot patterns and support reporting with clear observations. 
• Strong communication and collaboration skills, with the confidence to work with colleagues across marketing and wider business teams. 
• A proactive approach, willingness to learn and a strong interest in social media, digital content and audience engagement. 
• Experience supporting content creation, briefing designers or using basic creative tools to develop social assets. 
•  Experience using social media management tools such as Sprinklr or similar publishing and listening platforms. 
• Familiarity with website and social analytics tools such as Adobe Analytics or native platform reporting. 
• Experience working in a regulated environment or with brand, legal and compliance review processes.