Social Media & Digital Marketing Manager - Fixed-Term Contract
Job
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.
Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.
With strong momentum, big ambitions, and a passionate team, we’re building something special and – and we’re looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager.
At Biotiful Gut Health, we’re on a mission to bring gut health to the nation – and digital is at the heart of how we inspire, educate, and build momentum. In this role, you’ll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir.
You’ll own our digital brand presence, from paid media to CRM and social storytelling. You’ll craft and activate stand-out campaigns across all key digital touchpoints – turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.
If you’re a bold thinker, digitally fluent, and just reading this has given you butterflies – this could be the perfect fit.
Roles & responsibilities include but are not limited to:
- Lead integrated digital campaigns across paid, owned, and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage our community through storytelling and UGC.
- Oversee website updates, SEO, and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
What you will need to succeed:
- 4+ years in digital marketing, ideally in FMCG or wellness.
- Strong campaign management and commercial acumen.
- Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
- Creative flair with a data-driven mindset.
- Collaborative, organised, and outcome-focused.
- Bonus: a passion for gut health and kefir!
If this sounds like you and you’re ready to make an impact, we’d love to hear from you!
At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we’re happy to support you.
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