Producer - DE

Producers provide Creative support for their assigned Instructors in each Modality and Market Creative Producer team. They work closely with their specific Instructors to help generate, shape and develop specific classes, programs and other content plans. Producers have good creative instincts with knowledge and experience around producing including but not limited to; research, brainstorming, scripting and storytelling, development, marketing/promotion, social media and production design.

Producers work closely with specific groups of Instructors in their modality or market, providing feedback and guidance. They need to have credibility, resilience, emotional intelligence and strong communication skills as part of their interactions. Producers are salaried employees who do not work shifts but provide flexible support as needed to their assigned Instructors, before, after and sometimes during production at a Peloton Studio or elsewhere. They will occasionaly work unsociable hours (rather than regular office hours).

Producers do not require fitness qualifications but they need to understand modalities and relevant production manuals in depth to ensure all content adheres to protocols. They need to ensure that fitness instruction and class plans are clear, effective and safe. Producers must understand the role music / different music genres play in Peloton classes. They must work effectively with the Music team to support Instructors and optimize their use of music.

YOUR DAILY IMPACT:

Producers take part in the process known as “Content Dev 2”, adding depth and detail for their assigned Instructors to the framework rolling year plans outlined during “Content Dev 1”.

• Producers review, refine and improve “Business as Usual” content
• Supervises development and execution of class and series content according to Peloton’s programming guidelines
  • Ensures all content is delivered within Peloton’s programming guidelines
  • Review assigned instructors’ class plans and playlists

• Attends and engages in assigned instructors’ Content Development meetings (Content Dev 2), ensuring there is a clear agenda and objectives (in partnership with the Instructor)
  • Works closely with the Studio Data/Insights team to understand performance and engagement around classes and to address gaps and opportunities
  • Supports Instructors to understand relevant class data
  • Ensure research material/assistance is provided for Instructors (Artist Rides/Themes/Celebrations)
• Demonstrate strong knowledge of Peloton Production Manual AND Class Plans/Playlists
  • Develop increasing knowledge of Peloton Movements library
  • Performs research around relevant competitors and shares that knowledge as part of Editorial planning and decision-making
• Review and participate in Instructors’ classes, preparing and delivering constructive feedback and providing input and ideas to Instructors and relevant stakeholders
  • Watch all assigned instructors’ classes and content and provide feedback where required
  • Participate in member classes where possible
  • Lead class reviews with instructors (supporting Associate Producers where required)
  • Schedule regular ‘check-ins’  with Instructor Strategy to understand assigned instructor's fitness and brand development
• Participate in regular brainstorming sessions (with and without instructors) for new content/class and programme ideas. Support innovation and experimentation (via Pitches, Pilots and other “test and learn” methods).
  • Develop pitch documents for new series or class ideas
  • Create and maintain the creation of wider targeted ‘research packets’ (ie 90s, Boy Bands, etc)
  • Consume (watch) other instructors’ classes and content across the platform and social media channels to ensure joined-up thinking and comparative feedback
• Collaborate with Studio Social Media team and Instructors to support social content to engage Members and support the instructor brand
  • Work to understand the Social Media strategy and plan for specific Instructors in the context of the wider Modality/Market
  • Engage in ideation sessions for Social Media content to support instructor brands
  • Monitor online/social media platforms for assigned instructors
• Where relevant, support Instructors and relevant teams around extra content requests including TVC/photo shoots
  • Where relevant, attend filming sessions and/or oversee instructor performance/delivery and provide support and feedback where necessary
• Support team learning and development initiatives for junior team members (Associate Producers, Live Producers, Senior PAs and PAs). Help them to develop their core Producing skills
• Collaborate closely with Music Supervisors around playlist offerings and Crescendo/catalog updates. Regularly check in with music supervisors to discuss music projects and classes, brainstorm/ideas sessions for artists/music content

YOU BRING TO PELOTON:

• Experience in Production roles
• Essential: Experience working in a daily, live broadcast environment.
• Desirable: Knowledge and experience in non-studio and outside broadcast/production
• Experience working with on-screen talent
• Must be able to show a depth of understanding of fitness training and able to credibly manage team members who are fitness experts (and interact with Instructors around fitness). Fitness Qualifications (e.g. NASM) are desirable but not essential. 
• Demonstrated ability to meet deadlines, set priorities and successfully manage multiple assignments concurrently. 
• Must be detail-oriented, able to work under pressure and possess excellent organisational skills
• Strong problem-solving skills & proactive attitude
• Strong communication skills, including verbal and interpersonal.
• Ability to hit tight deadlines
• Able to make decisions based on clear criteria. Knows when to seek help and support.

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.