Principal Content Designer - Forma Design

Position Overview

At Autodesk, we do what no other company can: we help our customers design and make anything. The Experience Foundations team at Autodesk plays a critical role in designing the experiences that make that mission a reality, especially in this transformative moment where seamless digital experiences and AI-powered innovation will empower customers and teams to achieve meaningful outcomes faster.

Within the Experience Foundations team for AEC (Architecture, Engineering, and Construction), we are seeking a Principal Content Designer for Forma Design. This team is responsible for designing the AI-native industry cloud for the AEC lifecycle that enables teams to make data-driven planning and early-design decisions, seamlessly connecting workflows and driving collaboration. Reporting to a Senior Manager of Content Strategy, this role will be responsible for creating clear, engaging, and consistent content that delivers excellent customer experiences with future-forward strategies.

They'll work in close collaboration with the Senior Content Strategist in Forma Design, content designers on individual products with touchpoints to Forma, and cross-functional partners to ensure that content solutions account for increasingly interconnected user journeys and drive learning and adoption. They will also help shape user interfaces and customer experiences that are easy to use, provide transparency and control, manage expectations, and spark joy.

This moment requires us to work in new ways—using AI internally to improve how we operate, make decisions, and deliver experiences, while also building trusted AI capabilities that help our customers automate repetitive work, accelerate creativity, and unlock smarter, more connected workflows. To deliver on our vision, we need exceptional contributors and leaders who are curious, adaptable, customer-focused, and excited to help shape the future of work at Autodesk.

For consideration, candidates must include both a resume + portfolio with password when applying.

We are open to consider candidates based in the locations listed, in the knowledge that occasional trips to Oslo, Norway, will be required.

Responsibilities:

• In close partnership with the Senior Content Strategist for Forma, create and execute content that includes user interface labels and strings, in-product messaging, in-product learning experiences, customer-facing online help, and tutorials
• Apply existing standards, design systems, and patterns, and evolve those guidelines and best practices to account for gaps and inconsistencies to drive coherence and comprehension
• Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content is integrated early and effectively into the product development process on top priorities
• Guide the design of learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk’s AI-forward product direction
• Continuously explore and improve tools, methods, and AI-enabled ways of working that strengthen content quality, speed, innovation, and impact at scale
• Develop scaling strategies including empowering partners, evolving approaches to support documentation, and leveraging AI
• Define success metrics for content quality and effectiveness and partner with cross-functional teams to evaluate and continuously improve the experience through research and iteration
• Capture project requirements and other information necessary to estimate content development efforts
• Track trends and developments in content design, leveraging and sharing this knowledge to further mature our content design practice
• Collaborate with content strategists across AEC's product teams to ensure product-specific considerations are accounted for and create cohesion across the product ecosystem

Minimum Qualifications:

• 8+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related experience design discipline
• Proven experience delivering high-quality, in-product content design and strategy for complex digital product environments and/ or software applications
• Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content
• Experience partnering closely with Product, Design, Engineering, and Research to influence product direction and deliver integrated user experiences
• Excellent communication and storytelling skills, with the ability to explain design rationale and influence stakeholders at multiple levels 
• Demonstrated commitment to customer-centered design, iteration, and evidence-based decision-making
• Track record of working effectively in fast-moving environments where product capabilities evolve quickly and content must keep pace
• Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models
• Familiarity with AI tools, agentic systems, and the opportunities and risks involved in designing AI-native user experiences
• Experience with AI-powered workflows for content governance and distributed content creation.
• Experience with international brands.
• Bachelor’s degree in English, Communications, Human-Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience

Preferred Qualifications:

• Experience in the AEC industry
• Deep expertise in conversational UX, content design for AI-driven experiences, and designing guidance that helps users navigate complex workflows
• Passion for applying product design, AI, and content strategy to empower designers, makers, and builders

Learn More:

About Autodesk:

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency:

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.