Paid Social Media Manager

What it takes to be a Paid Social Media Manager at Launch

We’re an independently owned, Performance Media Agency, predominantly based in the South West of the UK. We’re proud to be B Corp certified, one of Campaign magazine’s “Top 100 Best Agencies to Work for” and we’ve been awarded “European PPC Agency of the Year” two consecutive years in a row!  

Our mission is to be the happiest performance marketing agency in the world. Our most recent team survey gave us a happiness score of 9.4/10! We do this by creating a workplace culture that encourages our team to be proud of where they work as well as the award-winning work they do.   

You will work within a team of paid media specialists, reporting into the Paid Social Account Director and deliver for clients on their paid media campaigns.  You will focus primarily on paid social, but will also support on paid search, Amazon Ads, and Programmatic campaigns where appropriate.

Responsible for ensuring a high-level customer service and best practice in paid social account management, you will be a role model for excellence within the agency.

You’ll bring strategy and execution together, shaping how paid social drives growth and playing a key role in Launch’s award-winning work.

Key tasks and responsibilities:

• Defining and owning paid social strategies to help clients achieve their KPIs and grow.
• Translating clients’ objectives into clear, executable media plans across the funnel.
• Setting up, building, and executing paid media campaigns for a variety of clients across Meta, TikTok, Pinterest, LinkedIn, and others
• Working with the wider media teams to ensure their clients are working to current best practices
• Working with the Paid Social Account Director to champion & upskill the wider agency on paid social execution
• Reporting on campaign performance to clients
• Building relationships with clients
• Staying up to date with the latest in digital marketing
• Working towards management of paid media specialists, as the team grows
• Contributing to thought leadership within the agency, participating in blog writing, webinars, and talking at events
• Working with the new business team to win new “social first” clients and supporting on broader paid media pitches
• Analyse campaign creatives and provide clients with actionable feedback, offering strategic recommendations and fresh ideas to enhance performance and engagement.

Essential skills:

• 3+ years’ experience of paid social campaign management
• In-depth knowledge of paid social platforms – Meta, TikTok, LinkedIn and Pinterest
• An interest in wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel
• A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
• Some experience pitching paid social campaigns
• Helping clients achieve their growth targets through social
• Excellent communication skills, including having challenging conversations about campaign performance, not all tests go well after all
• A desire to build on your knowledge and better yourself within the digital marketing world

What we’ll offer you:

Salary: £28,000-£37,000 dependent on experience. Part time also considered.

On top of your salary, you can also expect:

• A genuine work-life balance – no culture of leaving late, overtime or unachievable results 

• Time & support to develop yourself both professionally and personally 

• Family ethos – we know life isn’t all about work 

• Quarterly meet ups – we get the whole team together for some fun & learning! 

• Attending industry events & conference – and if you want, speak at them too! 

• Continual development in a supportive environment, not just on paid media but wider skills 
like presentation, confidence, diversity & inclusion training.
• 25 days annual leave plus bank holidays
• A birthday present bought from one of our fabulous clients or another local company 

• Parental leave including 12 weeks full maternity pay and 4 weeks fully paid paternity pay 

• 5 days of rolling annual sick leave 

• People’s Pension Scheme
• Flexible working with Launch dedicated offices in Bristol & Exeter 

• Work abroad flexibility 

• Staff surveys & opportunities to contribute to our employee value proposition as we grow 
the team & culture at Launch
• Holiday purchase scheme of up to 5 days per year
• One Wellness Day per annum
• A lie-in on your birthday
• Time off for volunteering
• Employee Assistance Programme which includes access to counselling, legal information, bereavement support, medical information and online CBT
• Access to Mental Health First Aiders
• Recruitment bonus for new recruits who successfully pass probation
• Following successful completion of probation, Medical Cash Plan
• Death in Service Benefit
• Following 1 year of continuous service, unpaid sabbatical leave of up to 3 months
• Following 2 years of continuous service, Vitality Health Insurance
• Five-year anniversary cash award

Launch is committed to creating a diverse environment. We recruit, employ, train, and promote regardless of race, religion, colour, origin, sex, disability, age.

What next?

• Apply! Send a CV and cover letter
• Introduction – initial call or coffee
• Getting to know each other – first interview and competency test
• The finale – an interview with a senior member of the team
• The job’s yours!