Media Account Director - 12 Month FTC

Role: Media Account Director - 12 month fixed term contract

Location: London, United Kingdom

About the role:

Join our dynamic team as we partner with a leading optical and imaging client in B2B transformation. You'll collaborate with creative and strategic professionals to craft compelling stories and campaigns that truly resonate with audiences, utilising cutting-edge tools and agile processes. We value creativity, collaboration, and impactful results, offering you the chance to make a real difference while advancing your career alongside an esteemed client. If you're ready to infuse fresh ideas and energy into our projects, we’d love to hear from you! 

This role will also act as the agency’s media constructive challenger and commercial lead for the account — owning media thinking alongside the Performance, Search and Data Marketing teams. You will challenge the client constructively on channel mix, investment and KPI setting, translate business goals into a testable media approach, and drive the integrated team (creative, data, paid and third‑party partners) to deliver measurable outcomes that support the proposal and business case.

What you will be doing:

• We expect this AD to combine strong client leadership with a modern media POV — able to bridge creative thinking, data-driven media and commercial discipline to win and scale the proposed approach. 
• Own the integrated media strategy for the account and ensure it aligns to wider commercial objectives and the strategy success metrics. 
• Work alongside Performance Marketing Director on the development of media spend plans and ROI modelling; present and defend commercial recommendations with the client. 
• Challenge client assumptions on channel mix, targeting and measurement in a consultative, evidence‑based way. 
• Translate strategic recommendations into clear briefs and work plans for media, creative and data teams; drive accountability across delivery. 
• Set the measurement framework and KPIs (attribution, uplift, CPA targets) and ensure accurate reporting and insight generation. 
• Manage relationships with media partners and platforms, negotiate commercial terms and ensure SOWs deliver against agreed outcomes. 
• Run client workshops, senior stakeholder briefings and monthly business reviews to align on performance and next steps. 
• Ensure ad platform safety, policy, privacy and compliance considerations are built into campaign design and measurement. 

What you need to be great in this role:

• High energy and gravitas as a senior leader, with the ability to drive the account forward. 
• Innovative strategic thinker with solid grounding in B2B marketing. 
• Demonstrable media strategy and planning experience across paid search, social and programmatic. 
• Ability to own and manage media budgets, commercial negotiations and vendor SOWs. 
• Strong ability to translate media metrics into business outcomes and build ROI / investment cases that support proposals. 
• Meticulous attention to detail, with the ability to oversee every aspect of the account. 
• Clear understanding of client business objectives and the ability to align strategies accordingly. 
• Practical familiarity with ad tech and measurement tools (examples: Google Ads, Meta Ads Manager, LinkedIn Ads, GA4) and an understanding of privacy/cookieless impacts. 
• Proven leadership skills and the ability to motivate and develop high performing, cross functional teams (creative, data, paid). 
• Confidence in working autonomously with partners or third-party agencies and in holding them to delivery. 
• Excellent presentation skills, both written and spoken, with the ability to present media plans and commercial cases to senior client stakeholders. 
• Ability to integrate with client-side teams while maintaining top tier agency service and challenging constructively where necessary. 
• Deep B2B experience and a clear understanding of channel economics, attribution and measurement frameworks. 
• Hands on optimisation mindset: able to lead test & learn programs, interpret performance data and iterate quickly. 
• 5+ years of relevant experience in account management or related fields, including demonstrable experience leading media strategy or paid channels.