Copywriter

We’re looking for a brilliant fundraising copywriter to join our in-house content team. Do you have a genuine passion for working on content that hooks new and existing audiences, inspires action, and gets people excited about our mission? Do you want to use your love of words for a good cause? If this sounds like you, please read on…

A day in the life of a copywriter:

You’ll be creating and editing compelling, impactful, and accurate copy for a range of audiences across different formats. Your work will focus primarily on our email and printed mailing programme to our amazing warm supporters. It could also include print inserts, door drops, press adverts, paid digital adverts, and face-to-face fundraising materials to reach new supporters, too. You’ll ensure that all messaging is in line with our brand, tone of voice and house style, and shares stories in an ethical and inclusive way.

Reporting to the managing copywriter, you’ll join our talented and friendly in-house creative content team. We’re made up of fellow copywriters, designers, film and photo producers, story gatherers, and production pros. We take great pride in the content we create and work closely across our respective disciplines to get there.

Collaboration is key to get the job done. Every day, you’ll be working closely with teams across the organisation to deliver engaging copy that gets results. Thus, being able to build and maintain strong working relationships is a must.

Ultimately, everything you write will bring audiences closer to the British Red Cross, whether that’s raising money, spreading awareness, sharing powerful stories, deepening supporter relationships or building trust. Can you harness your creativity and talent to help people in crisis? If so, then we’d love to hear from you!

To be a successful copywriter, you’ll need to: 

• Be a brilliant writer, who can create engaging and purpose-driven copy.
• Confidently work across a range of fundraising channels, creating and editing both short and long copy, for warm and cold audiences.
• Know how to translate fundraising strategies and tactics into powerful storytelling that gets results.
• Be curious about our supporters’ worlds, bringing fresh ideas to the table that speak to them.
• Interrogate creative briefs and work with stakeholders to understand objectives.
• Take an interest in the results of your writing, using data and insight to inform your creative approaches.
• Be proactive and resourceful, working to tight deadlines and prioritising effectively.
• Have excellent communication skills, to collaborate directly with stakeholders, action feedback, and come up with creative solutions to get the best possible outcome.
• A positive attitude, with a genuine passion to use their words to make a difference.
• Ideally, previous experience of fundraising copywriting, either in-house or agency.

In return for your commitment and expertise, you’ll get:

• Flexible working: Remote and hybrid working, flexitime, compressed hours, and job sharing.
• Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days (per annum).
• Pension scheme: Up to 6% contributory pension.
• Learning & Development: A range of career & learning opportunities.
• Discounts: Blue Light Discount Card, Tickets For Good & employee benefits platform.
• Wellbeing: Peer Supporters, CiC (EAP) & Headspace App.
• Cycle2Work: Lease a bicycle through the scheme.

We are proud to be a Disability Confident and Carers Confident employer. We are dedicated to building an inclusive, equitable and wellbeing‑focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti‑racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.