Brand Manager

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Brand Manager, DEWALT, North America, you’ll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the Director, DEWALT, North America, you will play a pivotal role in driving brand growth, supporting new product development (NPD), and ensuring best-in-class commercialization. This position is based in our Tools & Outdoor headquarters in Towson, Maryland, with remote locations considered.

You’ll get to:  

• Support the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
• Uphold consistent brand expression and adherence to guidelines across all touchpoints as a brand ambassador.
• Assist in analyzing market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities.
• Collaborate with Product Development, Marketing, and Channel teams to facilitate the NPD process from ideation through launch.
• Contribute to the creation and execution of commercialization plans for new products, supporting market readiness and impactful launches.
• Provide recommendations on product positioning, packaging, and messaging to maximize relevance and appeal to target users.
• Work with Marketing teams to help deliver marketing assets and campaigns, including digital content, sales materials, events, and activations.
• Coordinate with channel teams to support effective brand presence and execution across all sales channels.
• Track and report on marketing effectiveness, leveraging data and feedback to support continuous improvement.
• Manage assigned projects, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries.
• Demonstrated ability to support brand initiatives, assist in new product development (NPD), and contribute to go-to-market plans.
• Strong analytical skills with the ability to interpret market trends and consumer insights.
• Excellent communication and presentation skills.
• Solid project management skills, with experience supporting multiple initiatives simultaneously.
• Experience working in a matrixed, cross-functional environment.
• Creative, agile, and proactive problem-solver with enthusiasm for building strong brands.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Results-oriented mindset with a focus on driving brand growth and supporting commercial objectives.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!