Affiliates Specialist

Are you ready to take your career to the next level? Join Boots as an Affiliate Specialist in Manchester!

At Boots, we work every day to build a brilliant environment for our people, empowering them to make a difference for our customers and colleagues. As part of our Marketing team, you will play a pivotal role in shaping our affiliate strategy, leading innovative initiatives that drive engagement and sales.

What you’ll be doing:

In this exciting role, you will report to the Affiliates Manager and manage an Affiliate Executive. You will lead the upper-funnel side of our Affiliate channel, focusing on content partnerships, influencer subnetworks, and comparison shopping services. Your insights will help us navigate the evolving landscape of AI-driven shopping journeys, ensuring Boots remains at the forefront of innovation.

Key responsibilities:

• Lead the strategy, delivery and optimisation of our upper-funnel affiliate partnerships - spanning content publishers, influencer subnetworks and CSS - using data-driven insights to shape planning, execution and performance improvements.
• Own the LLM pillar of the affiliate strategy, tracking how AI-driven and conversational search is changing discovery and recommendation, and shaping our approach to ensure Boots is well-positioned within emerging LLM-powered shopping journeys.
• Build and manage strong relationships with our affiliate network, content and influencer subnetwork partners , CSS providers and emerging tech providers to unlock incremental growth opportunities.
• Support the long-term development of the channel, continuously identifying opportunities to innovate, test new models and evolve the affiliate strategy in line with wider performance media goals.
• Manage and develop an Affiliate Executive, providing day-to-day line management, coaching and performance support, while working collaboratively with another Affiliate Specialist to share best practice and contribute to a high-performing team.

What you’ll need to have (our must-haves):

• Experienced Affiliate marketing professional with a proven ability to lead upper-funnel channels such as content, influencer subnetworks or CSS within complex or high-growth digital environments.
• Proven people management experience, with the ability to line manage, coach and develop team members to deliver strong performance and growth.
• Comfortable leading cross-functional initiatives and engaging confidently with senior internal stakeholders and commercial partners.
• Curious about and engaged with the impact of AI and LLMs on search, discovery and affiliate marketing, with the ability to translate emerging trends into practical strategy.

• An effective communicator and collaborator, capable of influencing others.

Where your brilliance can take you

At Boots, we believe in your potential. You’ll have opportunities for career development and growth, supported by a culture that values learning and innovation.

Rewards designed for you

• Boots Retirement Savings Plan (up to 12% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

A bit about us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive.

What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. We are open to discussing part-time and job share options. If you require additional support during the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.