AI & Video Content Creator

THE ROLE:
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.

At boohooMAN, we're redefining menswear with bold style, fearless innovation, and a fresh take on fashion that sets us apart from the rest. From streetwear and tracksuits to going-out looks, we're constantly pushing creative boundaries to deliver content that connects with our audience and keeps us at the forefront of culture.

We're looking for a Videographer & AI Content Creator to help bring the boohooMAN brand to life across social media. This role is perfect for someone who lives and breathes content creation, understands the latest social trends, and is excited by the opportunities AI presents to create engaging content faster and smarter.

Working closely with the Social, Creative and Marketing teams, you'll create trend-led, social-first content that drives engagement, grows our audience and keeps boohooMAN part of the conversation.

WHAT YOU'LL BE DOING:
When it comes to content, we're not afraid to be brave. Social media is one of the most powerful ways we connect with our customers, and we're looking for someone who can help us create standout content that captures attention and drives results.

Reporting into Studio Manager, the Videographer & AI Content Creator will be responsible for producing engaging video content across TikTok, Instagram, YouTube Shorts and emerging platforms. You'll combine creativity, cultural awareness and AI-powered tools to deliver innovative content that keeps boohooMAN ahead of the game.

• Create engaging, social-first video content for boohooMAN across TikTok, Instagram, YouTube Shorts and emerging platforms.
• Use AI-powered creative tools to support content ideation, video editing, captions, imagery and content production.
• Film, edit and publish high-quality short-form content that resonates with the boohooMAN customer.
• React quickly to trends, cultural moments, creator content and platform opportunities.
• Research trending sounds, formats, creators, AI tools and social innovations to inspire fresh content ideas.
• Work closely with Social, Creative, Marketing and Brand teams to develop content that drives engagement, reach and brand awareness.
• Support content creation around product launches, campaigns, influencer partnerships and key trading moments.
• Capture behind-the-scenes content across shoots, events and brand activations.
• Generate innovative content concepts aligned to the boohooMAN brand voice and audience.
• Edit content quickly and efficiently in a fast-paced environment while maintaining high creative standards.
• Monitor content performance and identify opportunities to improve engagement, reach and content effectiveness.
• Stay ahead of platform updates, social trends and emerging AI technologies.
• Support content planning and campaign launches across social channels.
• Identify opportunities to improve creative output and content performance through AI-enabled workflows.
• Collaborate with influencers, creators and internal teams to bring ideas to life.

WHAT WE LOOK FOR:

• Experience creating video content for TikTok, Instagram Reels, YouTube Shorts and other social platforms.
• Strong video editing skills using Premiere Pro, CapCut or similar software.
• Experience using AI creative tools to support content creation and editing.
• Strong understanding of social media trends, internet culture and content performance.
• Ability to identify trends and create reactive content at pace.
• Creative mindset with strong storytelling skills.
• Comfortable filming both professional and mobile-first content.
• Strong organisational skills and ability to manage multiple projects.
• Passion for fashion, social media and youth culture.
• A proactive, collaborative and adaptable approach to work.

WORKING WITH US:

At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact. 

WHY JOIN US:
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.

2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

Our benefits include (subject to level and eligibility):

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan