About me

Chief Creative Officer, India & Middle East — Havas Life

João Camacho is Chief Creative Officer for India and the Middle East at Havas Life, where he leads creative transformation across two of the world's most dynamic and fast-growing healthcare regions. With more than 20 years of global experience, he has built a reputation for turning complex science into ideas people not only understand but actually care about.

He has partnered with leading pharmaceutical companies and health organizations to launch breakthrough treatments, build disease awareness platforms, and create patient-first communications that drive measurable impact beyond the industry echo chamber.

His work has been recognized at major international festivals, with wins at FIAP, CCP, New York Festivals and other leading award shows.

João has also served as jury member at Cannes Lions Health, New York Festivals, LIA Awards, CLIO Health, LYNX Health, Saniss Awards, and The One Show because he believes healthcare creativity should be judged by the same standards as any category: brave, culturally relevant, and impossible to ignore. Often a speaker and advocate for the creative transformation of healthcare.

He often says the best health advertising doesn't feel like advertising at all it feels like progress. And occasionally, like it might just save a life