About me

With over seven years' industry experience as a copywriter, I have a versatile, intelligent and innovative style - either working to a set brief, or devising new content criteria and supporting style guide. I deliver well-targeted, concise and benefit-led copy. I write for agencies and clients across a wide range of sectors including education, public sector, healthcare and pharmaceutical, property, finance, IT and telecoms, tourism and travel. I also work in close partnership with clients and design teams to create a professional and polished end product.

The content I produce can range from technical b2b material to creative, advertising and b2c campaigns. For example, I've just completed a big project for a holiday company which included brand new brochure content, optimised web copy and a series of direct mail pieces such as emails, leaflets, classified ads and brochure inserts. This particular campaign has subsequently generated a 40% increase in sales, year on year.