About me

I have been working in the brand strategy and design industry since 1990, working with top global brands and brilliant marketers for over 25 years. My experience spans every brand activity from globalising local brands and localising global brands, from launching new innovations to repositioning heritage brands. This includes activities such as brand portfolio strategies, naming workshops, setting up global roll-out programmes and stakeholder engagement workshops.

I'm not only passionate about brands, but passionate about the creative process and providing the best possible service to clients. Good planning lies at the root of the most successful projects, and I make it my business, and the business of my team, to ensure we plan thoroughly together at the outset to design the most effective creative process and ways of working.

Skills

Account Management, Brand Management, brand naming, brand strategy

Clients

Castrol, Centrica, gsk, Mondelez, Reckitt Benckiser, SABMiller, Unilever