ABOUT

JK Studios created a set of stylised promotional videos, showcasing the different application functionality for Garmin satnavs, to be played instore on the units themselves. After developing a series of concept tests, the final design was settled – 3D Animation using a 2D cel shaded style. Each animation Follows the journey of a car into the world of a Garmin satnav, it comes across numerous obstacles and hurdles, but manages to find creative ways around them, following it’s trusty pink arrow.