ABOUT
Making gut health digestible
Fed up with gut health being treated like a fad, The Gut Stuff have come on the scene to give us the facts.
Background
Founded by identical DJs The Mac Twins, The Gut Stuff want us to get to know our insides inside-out (and have some fun doing it). To take their message to the masses though, they needed a brand as playful and no-nonsense as they are.
Creative Idea
As chief guinea pigs for the British Gut project, the twins had discovered that although their DNA is 100% the same, their guts only shared 40% of the same microbes. In short: everybody’s gut is unique and ever-evolving.
So The Gut Stuff’s identity had to be too. The balloon icon at the heart of the brand – a humanising and humorous representation of a gut – is different every time you see it, the kick-off for an identity full of quirky animation and quick-witted information.
AWARDS
D&AD Award - Yellow Pencil/White pencil
MADEIT CREDITS
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The Gut StuffClient
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Daniel KenningtonHead of film & motion -
Jones Knowles Ritchie -
Amy MawMarketing Director -
Christie NelsonProduction Director -
Sam BroudeCreative Arworker -
James SnookSenior Designer -
Sean ThomasCreative Director -
Sean ThomasExecutive Creative Director -
Sean LingwoodSenior Designer -
Adam SwanDesign Director -
Tristan DampneySenior Account Manager -
Louise TattershallFilm & Motion Designer -
Rachel GidlowDesigner -
Wayne BiltonDirector of Visualising
Back to The Gut Stuff project
Elena
3D Artist, EVNvis
United Kingdom
Claudia Jaime
Fashion Art Director, Claudia Jaime
Brazil
Studio Resonance
Netherlands
Carlla De Moura
Graphic Designer, Freelance
Brazil
Sergio Millan
Graphic Designer, Freelance
United Kingdom
Chris @ Design-Factory
Branding Designer, Design-Factory
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer, - Lee Shepherd Design.
United Kingdom
Lander Larrañaga Eldua
Visual and Graphic Designer, Crisalix
United Kingdom
Tom Connell
Illustrator
United Kingdom
Chris
Animator
United Kingdom