ABOUT
Challenge
Hippeas came to us with a name, a product (the world’s first organic puffed chickpea snack), and a vision: to launch a credible challenger within the global snacks market. Our task? To deliver a brand that would capture the imagination of a millennial audience and succeed as a modern, mainstream brand.
Creative Idea
Hippeas are organic and healthy, but we didn’t want them to look niche or small-time. Our ambition was to create a bold, contemporary and charismatic brand – one that would resonate with the modern hippies: socially aware and culturally re-appropriating consumers. The creative idea did just that, re-imagining the conventions of the 1960s Hippie era for today.
Creative Expression
As the brand name alone unlocks such a rich visual language in the mind, we wanted to avoid the cliches of the hippie era and create something charismatic and relevant for today and the future. The brave, confident visual identity sets the scene - a bold yellow brand colour and an abstracted smiling ‘Hippeas face' (with a twinkling eye subtly referencing a chickpea) - and the playful Hippeas tone of voice does the rest.
AWARDS
Eurobest Award Shortlist
MADEIT CREDITS
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Green Park HoldingsClient
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Daniel KenningtonHead of film & motion -
Jones Knowles Ritchie -
Amy MawMarketing Manager -
Alina PirvuBrand Strategist -
Matt ParkesGlobal Marketing Director -
Sean ThomasCreative Director -
Stephen McDavidDesign Director -
Louise TattershallFilm & Motion Designer
Back to Hippeas project
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
Cath Pascual
Digital Content Producer, Outbound Asia Inc.
Philippines
Patricia
Art Director, Creative & Graphic Designer, Freelance
United Kingdom
Sergey Ponomarev
Designer, SPN Ogilvy
Russia
Dave
Freelance, Dave Legion
United Kingdom
Neill Furmston
Founder / Creative Director, furmston.co.uk
United Kingdom
Shimon Drory
Artist, Shimon Drory Art Gallery
Israel
Rob Clarke Design Ltd
United Kingdom
Moses Wainaina
Motion Graphics Designer, Warner
United Kingdom
Jamie
Freelance Artworker / Graphic Designer
United Kingdom