ABOUT
Creative opportunity
As the Rio Olympic games played out across American television sets, our nation watched as human achievement was re-defined, and Team USA won our hearts and minds. Budweiser wanted to celebrate the dedication and resiliency by supporting seven athletes from the Olympic and Paralympic USA Teams.
Approach
jones knowles ritchie worked with Malika Favre to create a piece of art bold enough to be unmistakably Budweiser and heroic enough to honour our athletes. The seven athletes are super-human as they stand several stories high, looking out over the city. Each athlete is dressed and posed as if ready to take on the opposition, a testament to their strength, endurance and hard-working ethos.
Results
From May to August 2016, the colossal athletes stood watch over Manhattan. The mural was visible for more than 1/2 miles and is one of the largest wallscapes in the world, soaring 225 feet into the air. It garnered more than 9million impressions.
MADEIT CREDITS
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AB InBevClient
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Jones Knowles Ritchie -
Amy MawMarketing Manager -
Tosh HallCreative Director -
Matt ParkesGlobal Marketing Director
Back to Budweiser Olympics project
The Stella Group
United States
Jasper White
Stills Photographer
United Kingdom
Hayley Morgan
Illustrator
United Kingdom
Dagmara Kukla
Digital and Tech Resourcer, Handle Recruitment
United Kingdom
Javier Arres
Artist, Javier Arrés
Spain
Tim Olden
Graphic Designer & Illustrator, Freelance
United Kingdom
Jamie
Freelance Artworker / Graphic Designer
United Kingdom
Bryan Wilkin
3D Creative Designer, Createch Group
United Kingdom
Nicholas Edmondson
Motion Grapher, Nucco Brain Studio
United Kingdom