About me
Online Creative Director at O2 (Telefonica UK) and here is my intro:
Digital is proving to be the most exciting multi-platform marketing tool of the 21at Century. We now know that it is not merely another string to a brand's bow, but an entirely separate marketing platform from which to launch brands and companies. This means that we should no longer be selling digital solutions, but whole digital strategies that guarantee a company or brand's long-term growth.
As Head of Digital / Creative Director, I have inspired, devised and implemented holistic, agile, digital strategies that follow three basic principals:
1. Believe in the combined power of the brand, customer insight and.business value
2. Don't restrict ideas by other people's solutions; be bold, continually push the boundaries
3. Be Agile, solve problems through rapid visualisation development
Through this approach, I have won digital design awards, brought in new significant clients through pitch wins, and turned around a failing department.
SUMMARY
- Over 13 years in Digital; 7 years as a Digital Creative Director.
- Awards: "Re-design/Re-launch of the Year" eCommerce Awards for Excellence 2012, "Best Agile Team" Agile Awards 2012 and "Best Technology & Website of the Year 2007".
- Pitch wins include: Veetee Rice, Howletts & Portlym, Miles & Barr, Chiltern Railways, Jacobi Jayne, Stage on Screen, Mattel UK.
- High-profile brand experience: O2, Telefonica, Veetee Rice, Travel Supermarket.com, Chiltern Railways, Airmiles, Howletts & Portlym and MyTrainTicket
- Broad experience in both front-end design and web usability, resulting in designer websites that also yield commercial growth.
- Digital-based but formerly a Graphic Designer
- Online solution experience includes: Booking Engines, CRM, CMS, HR, Web Apps and E-commerce.
- Key agency experience: Wisdom.co.uk, Ogilvy (Singapore), Assertis (MyTrainTicket)
- As Creative Director and Head of Digital I have overseen and managed both the creative output and the business challenges of a digital department / agency