About me

I'm a passionate creative at heart with an entrepreneurial spirit to create something great, whatever the challenge and however possible, nothing brilliant comes easy right

Day to day I'm responsible for conceptual thinking, writing scripts and directing, leading ideas and inspiring our team of super talented editors, animators and producers and directors.

My creative expertise ranges from branded content, TVCs and animations and I have a strong design background that I developed as an art director in a variety of advertising agencies, including some of the greats like HHCL, BBH and Y&R to name a few.

Aside from creating better work, I've spent the last few years in the fast-paced world of production helping to build and grow Cherryduck, pitching to new clients and developing the business with my fellow company directors which has been hugely challenging and rewarding in equal measure.

More recently and during lockdown I developed a new value proposition for the business changed the name and did a relaunch with a mission to create 'Branded Content for a Better World'. We feel we have a responsibility through the video content we make to improve our precious planet through our processes and communications.

Skills

Art Direction, Copywriting, Creative Direction, Directing, Production

Sector Experience

Automotive, Fashion, FMCG, Information Technology, Photography, Radio, Television

Awards

Campaign BIG Award - Gold, Cream Award, D&AD Award - In-book, Outvertising Award Winner