About me

Spearheading efforts across handling entire spectrum of functions pertaining to creative advertising, branding and marketing communications; deftly overseeing the operational readiness of the creative team all in fulfillment of brand promise to clients. Collaborating and contributing to the creative process as a leader of a creative team; writing and presenting cohesive and persuasive rationales for campaign approaches, leading the unified process of marketing/ concept/ design and post-production execution. Understanding organization's strategic goals and brand, analyzing the creative team, environment, processes and technologies to determine areas needing improvement; building and directing a creative function aligned with and supportive of organizational goals.

Displaying agility in Quality Control, Proofing, Reviewing, Measuring and evaluating staff performance, creative output and project processes; assuring that timely and informative communication takes place between the creative function, partners, account team and clients. Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues; expertise in liaising with clients and coordinating with project teams to analyze advertising requirements.

Creative Strategy

18+ years experienced senior creative leader with extensive expertise on both client and platform side - delivering award-winning ideas for global brands and the people who matter to them.

Management

Extensive experience managing large teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.

Software

Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, InDesign, Flash, Keynote, PowerPoint.