About me

My approach is professional, direct, persuasive and intuitive.

I work as a freelance Copywriter for a range of business from global corporate market leaders, to small and medium nationals and start-ups. Industry sectors I have represented include, trade fair and events, construction, real estate, automotive, energy, fashion, tourism and yachting.

Research is part of my working process, alongside flexibility and strong listening skills. I am as comfortable finding a corporate voice to speak to the global business community as I am at hitting upon the tone required by a local sole trader.

I believe in the design and power of words to transform. Copywriting is about understanding the psychology of the audience, engaging them, and never underestimating their intelligence.

I write incisive copy that maximizes the impact of your marketing communications including:

Brochure copy

Website content

Leaflets and flyers

Product information

Press release

Sales Letters

Newsletters

Exhibition Copy

Rewrites and edits

magazine editorial and advertorial

Editorial of translation