Jesse Boyce Creative Director

ABOUT

Skype Translator helps you communicate across language barriers, bringing people closer together. You can use almost any Skype-enabled device to make a free Skype Translator video or voice call with someone who speaks another language.

To tackle this, the brief was showcase a compelling, but not too dramatic (politically charged) example of someone using Skype Translator – Mandarin to be really effective at something important in their life.

In response, our narrative followed American Photojournalist Tom Carter as he used Skype Translator to talk to his guide Xiang Bin (in Chinese) and find the best vantage point to capture a commissioned photograph of Yangshuo. The result? Tom discovers the true beauty of rural China and takes the photograph he wouldn't otherwise have got.

Date created: April 2015 2015-04-01T00:00:00+0100
Date published: 1 September 2016 2016-09-01T23:16:49+0100

AWARDS

The Lovie Awards Gold Winner – Online Advertising: Branded Content
W3 Gold Award for Video – Branded Content

MADEIT CREDITS

Annual 2016 ShortlistSkype Translator – MandarinAdvertising: TV Annual 2017 JudgeSmall Agency of the Year Project featured: on 15th January 2016

Skype Translator – Mandarin

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